Mendocino Redwood Company


 
Harry Merlo Interview
Q
You were largely responsible for putting together the various land deals that now make up MRC forest lands. What were your strategies in making these land purchases?
 
Answer   Focus on People and Technology
 
Answer   Use Stock to Buy Assets
   
Q
Was there any one purchase that you thought was the “jewel in the crown” as far as the MRC lands?   Answer
   
Q
What obstacles did you run into when making your acquisitions in Mendocino County? Were there any deals that you could not make happen despite your best efforts?  Answer
   
Q
Your first real job after college was with Rounds and Kilpatrick Lumber Company in Cloverdale, CA. Ralph Rounds quickly moved you up the corporate ladder and you became a V.P. by the age of 33. According to your book, your relationship with Ralph Rounds was almost that of father and son—something that was largely missing in your life. What type of a man was Ralph Rounds? Answer
   
Q
What was your opinion of Bill and Dwight Rounds? Did the sons who were given wealth without earning it have a different attitude toward Rockport Redwood Company and the business than their father did? Even Stephen Ambrose in his book The Wild Blue, which is about George McGovern and his bomber crew in WWII, talks about Bill’s wild side. How did you see Bill?  Answer
   
Q
Why did Bill Rounds sell Rockport? Some have speculated that he needed the money to make up for bad investments and debts? Answer
   
Q
Were you surprised when Dwight Rounds committed suicide at 46 years of age? Did you understand what led up to it?Answer
   
Q
Now that you’re a grandfather, do you look at the timber industry differently? Have you changed your views on how a redwood forest should be managed? Or do you think you “got it right” the first time?  Answer
   
Q
What advice would you have for the new CEOs of the timber industry that see even more change in the technologies and in government regulations?  Answer
   
Q
By your own admission, you had the reputation of being able to sell ice to Eskimos. What is at the very heart of a salesman? There are many technical and scientific people who have an excellent knowledge of their work and even enthusiasm for it but they lack that drive to make money, that drive for success and recognition. What made you work day and night, sometimes, as you say, to the neglect of marriage and family?  Answer
   
Q

In your autobiography, you said that your Mama would have made a good CEO of L-P. Why? Answer

   
Q
What did Mama think about your new found wealth? Did she have any advice other than “if you never give away a dollar, you'll never give away a million’? Answer
   
Q
Did Mama have a sense of humor, a sense of playfulness – or was she, by necessity, all hard work? Answer
   
Q
This interview is for a history web site. Henry Ford, father of the assembly line and prolific inventor, said, “History is more or less bunk." Do you see any value in history when running a business or making the decisions that a CEO makes? Answer
 

 Mendocino Redwood Company - Ukiah, California