November 20th 2015
Statement from Mendocino Redwood Company Regarding Its Communication Plans for the Campaign on Fire Safety Referendum Thursday November 19, 2015 This is the first time our company is the subject of a referendum effort. California campaign laws and regulations are strict and comprehensive requiring that we account for and publicly report any expenditure we make in explaining our positions. We have consulted with advisors who are specialists in campaign law and communications. Just as we have since Mendocino Redwood Company (MRC) was formed in 1998, we will work to tell our story to the public. This will include public media, some advertising and making our case directly by engaging the community face to face via social media and field visits. We believe this is an important opportunity to build a much broader public understanding, appreciation and trust in:
- Our engagement in and contributions to fire-safety in the County,
- Our contributions to the local quality of life and economy,
- Our 17 years of working to be good forest stewards and a successful business, and
- Our efforts to restore our forest to a much healthier state of mixed conifers.